For ceramic coating, PPF and detailing shops in the US and Canada
Watch the short video below. It walks through the exact system the best-run detailing shops use to answer every inquiry in 60 seconds and sell $2,000 protection jobs without the owner on the phone.
We publish only results we can show you. Every lead lands in the shop's CRM. Every payment lands in its processor.
Quote
"The consistency of the bookings. Ten bookings a day. Minimum."
Story
Jay runs a detail shop and an automated car wash. For years nearly every customer came by word of mouth and he took jobs first come, first served. "Eventually I would overbook myself," he says. He had built his own website and launched his own ads, then stalled at retargeting and follow-up. We installed the funnel, the CRM, the follow-up and a team of setters.
Before
Word of mouth, first come first served, overbooked
After
Ten bookings a day, minimum
Time frame
[Confirm with Jay]
Results vary. Jay's results are his own and not a promise of what any other shop will earn.
This is for the owner of a ceramic coating, PPF or detailing shop doing $10,000 to $30,000 a month who wants a shop that runs without him standing in it ten hours a day. If you want to be paid $2,000 for the skill it took you years to learn, instead of $250 for the hours it takes to wash a car, you are in the right place.
If you have tried Facebook ads and watched the money vanish, paid an agency for reports full of "impressions" or given up on retargeting at midnight, you are in good company. If you suspect the phone ringing out while you are under a car costs you more than any competitor, you are right.
It is not for you if you will not raise your prices, will not let anyone else answer your customers or cannot spare 15 minutes a week to review sales calls.
A detailing shop can fill its bays with $2,000 protection jobs by answering every inquiry in under a minute, pricing for the result instead of the hour and handing the selling to someone other than the owner.
Most detailers never do it, because those three things belong to a different trade from detailing. The owner is expected to learn that trade at night after ten hours in the bay.
We install that trade in detailing shops, so the owner can go back to the one he already mastered.
[Name], [Position]
I trained as a mechanical engineer, which taught me to see a business as a machine with inputs, outputs and losses. Then I spent two years selling insurance, where I learned that no machine sells anything until a human answers the phone, listens and asks for the order.
In marketing I kept meeting the same owner: very good at his trade, working harder every year for the same money, his phone ringing while his hands were busy. I looked for a company that would build him the whole machine and stay until it worked. I found specialists in each piece and nobody who would install all four.
So we built it ourselves. [Confirm every fact before publishing.]
Take these and build them yourself if you like. Each one is how most shops do it, what it costs them and what the best-run shops do instead.
Same $50,000 a month: 200 cars or 25
At $250 a car: 200 cars
At $2,000 a car: 25 cars
175 fewer cars to book, wash, inspect and hand back
Old way
Washes and details at $80 to $300. Ceramic coating sits at the bottom of the menu as an add-on.
New way
Three protection tiers from $1,500 to $3,500, named for the result, not the chemistry.
Old result
Income capped by the owner's back. Customers who leave for anyone $20 cheaper.
New result
At $250 a car you need 200 cars to gross $50,000. At $2,000 you need 25.
Unique useful insight
Nobody buys a coating. They buy a car that still looks new when they sell it.
A paid slot is a promise. A free one is a maybe.
Old way
"Sure, bring it in." No deposit, no confirmed slot, no written terms.
New way
Every protection job booked into a real slot, secured with a deposit and confirmed in writing.
Old result
Two cars for one bay on Tuesday. An empty bay on Saturday.
New result
A calendar that is a promise instead of a guess.
Unique useful insight
A free booking is a maybe. A paid booking is a promise.
The caller books with whoever answers first
Old way
The phone rings while the owner polishes a hood. He means to call back at lunch.
New way
An automatic text within 60 seconds, then a trained setter takes over and books.
Old result
The caller already dialed the next shop on the map. That shop answered.
New result
You stop losing the jobs you never knew you had.
Unique useful insight
Speed decides who gets the job more often than price or quality. Harvard Business Review found the average company took 42 hours to reply.
Your old list, working again
Old way
Past customers sit forgotten in an old booking app.
New way
A short, personal reactivation text to every past customer, every season.
Old result
Paying for ads to win customers you already won once.
New result
Paid work in the first weeks, before a new ad spends a dollar.
Unique useful insight
The cheapest customer you will ever win is the one you already won.
A $2,000 sale is made in the follow-up
Not ready yet? Texts, emails and retargeting ads keep going until he decides.
Old way
Boost a post. Quote a price. Let the quiet ones go.
New way
Google and Meta campaigns, a video page and weeks of follow-up by text, email and retargeting.
Old result
Money spent and no idea which dollar produced which job.
New result
Steady inquiries and a record of which ads paid for themselves.
Unique useful insight
A $2,000 decision is rarely made on first sight. The sale is made in the follow-up.
Inspection report: [Vehicle]
Old way
"How much for a coating?" The owner names a number.
New way
An inspection under a good light with a paint depth reading and photos.
Old result
A price comparison, which the cheapest shop always wins.
New result
A conversation about his car, not your price.
Unique useful insight
A customer who sees the damage sells himself.
One sale becomes a client who pays every month
Members come back on a schedule, see the next service worth buying and refer friends.
Old way
The car leaves coated. Nobody calls the customer again.
New way
A $99 to $199 monthly maintenance membership for every protection customer.
Old result
Every month starts at zero.
New result
Revenue on the first of every month, rain or shine.
Unique useful insight
The coating is not the end of the sale. It is the beginning of the relationship.
The numbers tell you where the leak is
Old way
The owner is receptionist, salesman, technician and inspector.
New way
A setter, a sales rep, recorded calls and four numbers on a dashboard.
Old result
A shop that grows only as large as one tired man.
New result
The owner goes back to running the shop, or running two.
Unique useful insight
What is measured is improved. What is reviewed with someone else is improved faster.
| Alternative | Results | Price | Time |
|---|---|---|---|
| Do it yourself | Eight separate skills learned at night. Lessons paid for in wasted ad spend. | Your evenings plus ad spend | Open-ended |
| Hire the pieces separately | Four suppliers optimizing four pieces. Nobody owns the result. | [A salary plus retainers: insert a local figure] | Months to hire and coordinate |
| ShopAscension | The whole system installed, connected, measured and tuned | [$XX,XXX] | 16 weeks |
We have watched good owners spend a year on option one and another year on option two before arriving at option three.
But who are stuck answering their own phone, quoting on price and depending on word of mouth to fill next week.
Quote
"A real clean cut strategy for how you're going to go from cold to money in the bank."
Story
"Setting up the retargeting and all these things was always where I would get stuck," Jay says. After the install, the first thing he noticed was reach, then consistency. "If you're getting leads, you'll see the leads on your platform and the conversions are going to be in your CRM and the money will be in your bank."
Before
Overbooked, word of mouth only
After
Ten bookings a day
Time frame
[Confirm with Jay]
You stop answering your own phone. Every caller gets a reply within a minute and a trained person books him.
You stop quoting on price. Your packages sell a result and your inspections show the customer why he needs it.
You stop wondering whether your marketing works. The dashboard tells you what each dollar produced.
Weeks 1 to 4
We build everything: your protection packages and deposit rules, the funnel and ads, the CRM, 60-second text-back and your first reactivation campaign. Your setter goes live.
Weeks 5 to 16
We tune it for maximum return. New ad creative every week, your sales rep placed by week 8, inspection scripts written and calls reviewed with your team every week.
Week 16
You own a system tested against your own customers, not a template. Every asset stays in accounts in your name.
| Feature | Value |
|---|---|
| High-ticket protection offer and deposit terms | [$4,000] |
| Video sales funnel | [$5,000] |
| Google and Meta campaigns plus creative | [$4,000] |
| CRM, follow-up and 60-second text-back | [$5,000] |
| Reactivation campaigns and membership program | [$3,500] |
| Scripts, setter and sales rep placed | [$9,500] |
| Dashboard and weekly call reviews | [$3,000] |
| Total value | [$34,000] |
Your price: [$XX,XXX]
| Feature | Value |
|---|---|
| Everything in the 16-Week Accelerator | [$34,000] |
| Ongoing ad management after week 16 | [$X,XXX/mo] |
| Monthly creative refreshes | [$X,XXX/mo] |
| Seasonal reactivation campaigns | [$X,XXX/mo] |
| Ongoing setter and rep recruiting | [$X,XXX/mo] |
| Weekly numbers review | [$X,XXX/mo] |
| Total value | [Total] |
Your price: [$XX,XXX] then [$X,XXX] a month
We work with one detailing shop in each territory. We cannot run ads for two shops chasing the same customers in the same ZIP codes. Once a shop in your area joins, your territory is closed. If your competitor reads this first, he can take it.
We also take only [number] new shops a month, because every install is built by hand.
| 16-Week Accelerator | Value |
|---|---|
| Offer, funnel, ads and CRM | [$18,000] |
| Text-back, reactivation and membership | [$6,500] |
| Scripts, setter and sales rep | [$9,500] |
| Bonus: New Vehicle Delivery and Lease-Return packages | [$X] |
| Bonus: annual inspection reminder | [$X] |
| Guarantee | $30,000 in new revenue in 12 weeks or we keep working |
| Total | [Total value] |
| Plus Ongoing Management | Value |
|---|---|
| Everything in the Accelerator | [$34,000] |
| Ongoing ads, creative and recruiting | [$X,XXX/mo] |
| Weekly numbers review | [$X,XXX/mo] |
| Bonus: both extra packages and the inspection reminder | [$X] |
| Guarantee | Same as the Accelerator |
| Total | [Total value] |
Meet three requirements: approve your packages within 48 hours, keep the CRM and text-back running and review sales calls every week from week 5. If your shop has not booked at least $30,000 in new revenue through the system within 12 weeks of launch, we keep working with you and pay your core marketing software costs until it does. Bonuses apply to shops that enroll before [date].
I run a one or two bay shop. Is this too big for me?
No. Fewer bays make the case for high-ticket work stronger, because you cannot grow by adding volume.
I am in the United States. Does this work here?
Yes. We build to your state's texting, contractor and advertising rules. All prices are in US dollars.
I already get plenty of referrals.
So did Jay. You cannot turn referrals on when you need them. The system fills the weeks word of mouth leaves empty.
Is ad spend included?
No. You pay Google and Meta directly, so you control the budget and see every dollar.
How much of my time does it take?
A few hours in weeks 1 to 4. After that, about 15 minutes a week reviewing sales calls.
Who owns the accounts?
You do. Everything is built in accounts in your name and stays there. [Confirm]
Will you work with my competitor?
Not in your territory. That is the point of the territory rule.
You have one case study. Why believe you?
We would rather show you one real owner speaking for himself than ten invented ones. Ask us for anything else on the call.