Sell Protection, Not Cleaning

Video coming soon

From a wash menu to three tiers

Wash at $80 to $300 Protect $1,500+ Preserve $2,500+ Ultimate $3,500+

Most shops list ceramic coating at the bottom of a wash menu as an add-on. The best-run shops lead with protection and sell it in three tiers.

How to build it

Build three tiers named for the result, not the chemistry: Protect, Preserve and Ultimate.
Price them from $1,500 to $3,500 so the middle tier is the obvious choice.
Describe what each tier protects against in plain words: swirls, rock chips, road salt and fading.
Move washes and basic details off the front of your menu.

Nobody buys a coating. They buy a car that still looks new when they sell it. Name your tiers for that outcome and the price conversation changes.

Three options also change the question in the buyer's head. It stops being "should I do this?" and becomes "which one?"

We build your three protection tiers in the first four weeks.