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The Missed-Call Test

Video coming soon

How the test works

Friend calls at your busiest hour No message left Start the clock Time to call back = your leak

This test costs nothing and takes five minutes. It measures the most expensive problem in most detailing shops: the phone that rings while the owner's hands are busy.

How to run it

  1. Ask a friend to call your shop during your busiest hour, from a number you do not recognize.
  2. Have him leave no message.
  3. Count how long it takes your shop to get back to him, if it does at all.
  4. Write the number down. That number is the size of your problem, measured in hours.

Why it matters

A Harvard Business Review study of 2,241 companies found the average business took 42 hours to answer a web inquiry. Companies that replied within an hour were nearly seven times as likely to have a real conversation with the buyer.

Now put it in dollars. Suppose four callers a week go elsewhere. Suppose only one of them would have bought a $2,000 coating. That is more than $8,000 a month leaving your shop without a sound.

Failed the test? We fix this in the first four weeks.

See If Your Shop Qualifies

Next video: 200 Cars or 25: The $50,000 Math ›